Bharat Nirman ad catapults Delhi girl to household fame

Bharat Nirman ad catapults Delhi girl to household fame

by vijigermany
New Tamil Jokes - Penmai.comToday,

Bharat Nirman ad catapults Delhi girl to household fame

She helps an old aunt open a bank account to avail benefits of the direct benefit transfer scheme, advices an employee on the rights he has under the real estate Act and forces a corrupt ration shop owner to shell out the foodgrain entitlement under the food security Act for a poor family.

Priya — the face of the empowered woman in UPA's ambitious Bharat Nirman campaign — is everywhere you turn. Her young smiling hopeful face beams down from billboards, on TV screens, on YouTube and her tales travel with you on radio as you navigate traffic.

In many ways Anupriya Goenka's life has been mirrored in the character of Priya that she has portrayed for the Bharat Nirman campaign. Born in Lucknow, 20-something Goenka has been catapulted from a fledgling theatre-advertisement model career to something of a household celebrity. Akin to Priya, who took advantage of government sponsored schemes to succeed in life, Goenka, too, took responsibility for contributing financially to her family before she passed out of school.

She has two older sisters and a brother. "I was the enterprising one and started helping my father in the garment export business. Acting was always a hobby till I realized I couldn't do justice to both theatre and my corporate career," she said.

The turning point for Geonka came when director Pradeep Sarkar picked her for the advertisement of a personal hygiene product. "The advertisement was for the southern market but dada had faith in my work when I didn't. It was his vision and creativity that have made the advertisements what they are," she said. The Rs 40-crore campaign has been directed by Sarkar for Percept Communications for the information and broadcasting (I&B) ministry.

When asked if she feels like a celebrity, Goenka who debuted in a Telugu film 'Potugadu' — released on Saturday — said, "People have come to me a couple of times asking me if I am Priya". She has studied in Delhi's Gyan Bharati School and Bhagat Singh College before moving to Mumbai.

Goenka enjoys travelling and reading, but rues that she can no longer spend time with her family. "The campaign has given me a huge opportunity because it is pan-India. I hope to get more work in advertisements, Bollywood," she adds.